**Project Details** BrandScore is a brand analytics and reputation intelligence platform designed to help businesses monitor, measure, and improve their brand perception across digital channels. The project focuses on aggregating data from reviews, social media, and online mentions to generate actionable insights and a unified brand health score. **Industry** Marketing Technology (MarTech) / Brand Analytics / SaaS **Objectives** * Develop a clear and scalable positioning strategy for BrandScore within the competitive MarTech landscape * Increase visibility among SMEs, agencies, and enterprise marketing teams * Drive qualified leads and partnerships through targeted placements * Establish BrandScore as a trusted authority in brand reputation management and performance tracking * Support product adoption by showcasing real-world use cases and measurable ROI