The way people find places to eat and drink is shifting. More and more, they’re skipping Google Maps and TripAdvisor and just asking ChatGPT, Perplexity, or Google AI Overviews. “Where’s the best brunch spot in Porto?” “Find me a cocktail bar in Manchester.” When AI answers those questions, it doesn’t look at ads. It looks at structured data, reviews, and digital signals — stuff most independent venues have no idea how to manage. That’s the problem we’re solving. booteek AI is an AI Visibility platform for independent restaurant and bar owners. The people who obsess over their menus and their atmosphere but, understandably, haven’t thought much about whether their Google Business Profile is optimised for a chatbot. Chains have marketing teams for this. Independents don’t. We fill that role. What you actually get booteek Pro (£99/quarter UK, €119/quarter Europe) walks venue owners through completing their Google Business Profile over 6–7 weeks of conversational AI sessions. No forms to fill out, no complex dashboard to learn. You talk to it, it extracts what Google needs to recommend your venue. The core metric is the B.E.S.T. Score — 100 points across Business Visibility, Employee Excellence, Service Quality, and Traction & Growth. It turns “I have no idea how I’m doing online” into “I’m at 47, and I need to work on X to hit 70.” Specific enough to act on, simple enough to understand at a glance. We also build team profiles, dig into review patterns, and offer AI-generated review response suggestions through a Chrome Extension — so owners can work on the platforms where their reviews actually live. Why this matters right now AI-powered search isn’t a future thing. Google AI Overviews already show up in billions of searches. ChatGPT and Perplexity are becoming how a growing number of people decide where to go. Venues that appear in those AI responses get the customers. Venues that don’t, won’t — no matter how good the food is. Traditional SEO agencies don’t get hospitality. Review management tools weren’t built for AI discovery. booteek is built specifically for independent venues, focused on Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). Where things stand We’re in early days — proving the value with independent venues in Manchester and Porto through face-to-face demos. The Chrome Extension is live in the Chrome Web Store. We sell diagnostic products like Digital Health Checks and AI Visibility Scores that give owners something useful immediately. And our sister project, donde-onde-where.com, is a local guide to top independent venues across European cities, which feeds back into discovery for the businesses we work with.
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