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Backchannels

The buyer database built for software GTM teams. Find decision-makers, filter by ICP, and sync directly to Salesforce or HubSpot.

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Backchannels is a verified B2B contact database for SaaS sales teams. Instead of returning every person with a matching title (the standard approach), we identify the actual buyer inside each target account - the actual 2-4 humans who can sign your contract. Pay $0.08 per contact unlock with no subscription, no annual contract, and no seat licensing. 222,000+ verified decision-makers with direct sync to Salesforce and HubSpot. Features: Buyer database - 222,000+ verified SaaS decision-makers across North America and Europe - Decision-authority signals on every record (not just title) - Role, seniority, and reporting-structure context per contact - Filter by company size, industry, location, function, tech stack, and products used Pay-per-unlock pricing - $0.08 per contact at entry tier, scaling down with volume - No subscription, no annual contract, no seat licensing - Credits never expire - Free preview on every contact - pay only on unlock - Credit-back guarantee on wrong or stale contacts Data quality & verification - Continuous re-verification of every record - Role and seniority validation against current employment - Email, phone, and LinkedIn verification on unlock - Duplicate detection and cleanup - Multi-source enrichment waterfall CRM integration - Native sync to Salesforce and HubSpot - Configurable field mapping with custom property support - Auto-export on unlock (sequence-ready leads in seconds) - Duplicate prevention against existing CRM contacts - Sync history, error handling, and retry logic Lists, saved searches, and workflows - Save high-performing searches as repeatable segments - Build custom lists from unlocks, CRM imports, and CSV uploads - Team collaboration with shared lists and role-based permissions - Bulk tagging, sequencing, and owner assignment - One-click activation to CRM campaigns, sequences, and programs Use Cases: - Outbound prospecting; SDR teams build verified target lists, unlock decision-makers, and sync directly into Outreach or Salesloft sequences without manual cleanup - Account-based marketing; Identify the actual 4-6 person buying committee inside each target account instead of generic title-based contact lists - Inbound enrichment; Enrich form-fill submissions with role, seniority, and buying-authority data so marketing routes only the qualified buyers to sales - CRM data hygiene; Verify, deduplicate, and standardize existing CRM contacts using the same buyer-identification model that powers prospecting - Territory and campaign planning; Build territory-specific lists by region, industry, or product category for repeatable Q4/quarterly motions - Competitive displacement; Find verified buyers currently using competitor products and reach them while they're actively evaluating alternatives - Saved ICP playbooks; Standardize "what a qualified buyer looks like" across SDRs, AEs, and demand gen so the team isn't running seven different targeting definitions

Submitted By

Joe Backchannels

Joe Backchannels

Building backchannels.co