TLDR: We built KeyReel. It's the first ever smart security assistant you can use to log into the web n your computer with your iOS, Android, or Windows phone, then automatically log out of them all when you pick it up and walk away. So 2FA is built in. and your password data never leaves your phone to travel over a network that can be hacked or spied on. All your passwords are stored encrypted on your phone and will autofill your logins on any number of devices you choose to pair the phone with. It’s lightweight and efficient and works on seven of the most popular browsers. Add face, finger, or PIN for extra protection on high-value-sites. Long version: A long-time KeePass user, Olek, a Seattle-based software engineer and Dropbox, Tableau, Microsoft and SecurStar alum wasn’t satisfied with the hassle involved in using the password vault. He searched, but couldn’t find any tool both safe enough to trust with all his login credentials and convenient enough to put up with. So by 2017 he and a small group of colleagues built KeyReel, which was officially launched in 2018. Value Proposition: KeyReel introduces what is essentially a completely new way to log in: a smart security assistant that empowers users as the owners of their own data at all times (no need to trust any third party with data) and simplifies logins rather than adding complexity (no temptation to fall into unsafe password habits that expose accounts to hacking). The UX is very akin to that of deploying remote access to a luxury car. Except some online assets are virtually priceless. Target Market: Broad, but especially interests: Entrepreneurs, consultants, remote employees, remote students, and similar individuals who have a large number of critically important online accounts of high value to hackers and spies. Differentiation: Most cloud-free password apps are standalone vaults that must have a physical or wi-fi connection to the computer, or are stored on the computer itself, which is more vulnerable to hacking than the phone. The Wi-Fi connection needed by these apps to transfer data from the vault can also expose data as it is transferred. Besides, many of these require a single master password that opens the entire database once hacked. Password managers that use the cloud are often vulnerable because they sync passwords across all devices, meaning if there is any weak link or unprotected device among them it can be hacked and all passwords can be accessed. Cloud-based password apps also store databases of all their customer’s credentials, which turn them into a target for hackers (a few password app companies with millions of users have recently had their databases hacked). KeyReel stores all info offline on the phone, which everyone carries, eliminating the need for an extra physical gadget to guard while creating natural 2FA without the need to type in an ephemeral code.Phones are more secure than laptops, and the info is only automatically filled in on the laptop with the proximity of the phone. And there is an optional extra layer of security for high-value sites like banking or official records in the form of a code that provides what is essentially 3FA, but at a 2FA level of complexity in the user experience. If you lose your phone, no one can access your passwords from it or the laptop because it does not release data except to the device it is connected to, and only via Bluetooth, so there’s no way to “crack” it remotely. If you lose your laptop, there are no passwords stored on it (unless you choose for backup purposes to have an encrypted vault stored on it, which the phone app automatically syncs to via Bluetooth proximity; the vault has military encryption that is extremely time-consuming and expensive to hack). This empowers users since the location of password data is always known: it never truly leaves the user’s side. There is no need to sync via Wi-Fi across devices, because it can be configured with unlimited devices from the phone, and automatically supply the correct password to a browser when connected via Bluetooth proximity to any of them. It can even be used while the phone is in Airplane mode. KeyReel is very simple to set up and use, has a lightweight, unobtrusive interface, and is the only app of its kind. But it all boils down to making logins so seamless that safe passwords is something they are, not something you do. Happy logins, in essence.
