Analyze any Instagram account for fake followers and likes 1. You don't know the demography of the influencer’s audience You might think that the audience of a fitness blogger from US is mostly women from US. It might actually be men from Turkey. Are they your target audience? 2. Influencers buy fake followers They increase audience size artificially to fool advertises and be paid more. Auditor shows audience breakdown: real people vs bots, that will never make a profit. 3. Engagement Rate might be not representative Savvy bloggers also buy likes and comments to increase ER. That’s why we analyze engagement authenticity to answer: were those likes and comments made by real people?
