Attributely.ai is a platform designed to help businesses accurately track the sources of their leads and customers. It aims to provide clarity on which marketing channels are driving conversions and revenue. Here's a breakdown of what Attributely.ai offers: Lead Source Tracking: It identifies the origin of each lead and customer, going beyond basic tracking to differentiate between organic, paid, affiliate, and direct sources. Marketing ROI Measurement: By knowing the precise source of conversions, businesses can understand the true return on investment (ROI) of their various marketing campaigns. Effective Budget Allocation: This insight allows for better allocation of marketing budgets towards the most efficient and high-performing channels. Seamless Integration: Attributely.ai integrates with popular form builders, CRMs (Customer Relationship Management) systems, and marketing tools, ensuring that lead attribution data is stored where it's needed. Detailed Attribution Data: It captures key data points for each lead, such as: Channel (e.g., Organic Search, Paid Social) Source (e.g., Google, Facebook) Landing Page Page Category (e.g., blog, services page) First-Touch Attribution: It can also track the initial interaction a user had with the website before converting, providing a comprehensive view of the customer journey. Bypasses UTM Limitations: Attributely.ai can track lead sources even without relying solely on UTM parameters.
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