A visual storytelling format for the open web AMP stories immerse readers in tappable, full-screen content. Building on the possibilities of the AMP project, this format enables the creation of visual content that is fast, open, and user-first. -Immersive By expanding to visually fill readers’ screens, AMP stories offer creative opportunities for storytelling, with flexibility in design. The tappable experience can be used to create engaging stories. -Fast AMP stories are built with the same technology used in AMP pages, meaning they’ll load quickly, while providing users with a smooth experience. -Open AMP stories are part of the open web and can be shared and embedded across sites and apps without being confined to a single ecosystem.