Amazon Personalize is a machine learning service that makes it easy for developers to create individualized recommendations for customers using their applications. Machine learning is being increasingly used to improve customer engagement by powering personalized product and content recommendations, tailored search results, and targeted marketing promotions. However, developing the machine-learning capabilities necessary to produce these sophisticated recommendation systems has been beyond the reach of most organizations today due to the complexity of developing machine learning functionality. Amazon Personalize allows developers with no prior machine learning experience to easily build sophisticated personalization capabilities into their applications, using machine learning technology perfected from years of use on Amazon.com. -Create high-quality recommendations -Own the moment for real-time customer engagement -Personalize every touchpoint along the customer journey