Amazon has quietly launched a new feature offering shoppers personalized suggestions of products they might like to buy, called “My Mix". Amazon added a feature called “My Mix,” which is informed by your favoriting activity. As you like more items across “Interesting Finds,” Amazon builds you a custom shop with other items it thinks you might like, too. The “My Mix” feature, which launched in May, is available on desktop, iOS and Android.
Amazon - My Mix
Amazon launches ‘My Mix,’ a personalized shop filled with your favorite things.