Algolia + SeaUrchin.IO

Algolia had made a tiny acquisition to complement its product offering. The company is acquiring the technology behind SeaUrchin.IO — the team of two behind this product is not joining Algolia. Now, you can tie conversion rates to queries. For instance, if you’re running an e-commerce website, you see which query has a higher chance of leading to adding a product to your cart. You can track clicks and conversion events to make small changes and optimize your search flow. This way, you can fix problematic queries, tag your search results more appropriately to resurface interesting content or add synonyms.