Personalization seems perhaps avant-garde or superfluous to you, but remember that 5 years ago, you thought the same of social networks. Nowadays, social networks are to businesses’ marketing what personalization will be to the online user experience: a standard. A personalized user experience increases the relevancy of your online presence, your visitors' engagement and their loyalty. Act now, and you will pull a competitive advantage, Wait until tomorrow and it will be about catching up with your competitors.
