VisitorType

The internet now serves not only humans but also AI agents and crawlers, which can skew your website analytics and reporting. VisitorType addresses this issue by accurately classifying visits as human, AI crawler, AI search bot, or assistant fetcher. By implementing a simple JavaScript snippet, you can leverage GTM-style rules to segment traffic and deploy differentiated content. This means you can provide engaging storytelling for human visitors while serving precise factual information to AI agents from the same webpage format. Unlike traditional analytic tools that often misclassify these two visitor types, VisitorType ensures you understand the actual traffic dynamics and can optimize engagement accordingly. Key features include: - Detection of 35+ known AI agents and 6 visitor types. - A lightweight, 3 kB script that requires just a single line of code for installation, providing you with deep insights into your visitors. - Server-side tracking capabilities to capture crawlers that might not interact with JavaScript. - The ability to create targeted rules for content delivery based on visitor type. - Analytics that allow you to see how AI traffic behaves compared to human traffic. VisitorType is ideal for modern websites that are increasingly visited by AI agents rather than just traditional users. Notable alternatives such as Google Tag Manager mainly categorize all traffic as human, failing to recognize the complexity introduced by AI. VisitorType's unique classification sets it apart, making it crucial for businesses seeking to maximize the efficiency of their web traffic ad spend. Pricing is initially set to free during the early access phase, with a promise of affordable paid plans and grandfathering options for early adopters when these launch. FAQs: Q: How does VisitorType differ from Google Tag Manager? A: VisitorType classifies all visits to distinguish between human and AI traffic, making this data available for targeting and analytics, which GTM does not do. Q: Will using VisitorType slow down my website? A: No, the snippet is lightweight, loads asynchronously, and does not affect page performance. Q: Can VisitorType block AI crawlers? A: No, blocking is intended for robots.txt, but VisitorType provides insights to help you manage AI traffic effectively. Q: Is there a cost for early access? A: No, the early access is free and includes full functionality, with paid plans expected later.